To expand access to higher education.

To provide world-class advanced education.

To offer academic programmes that meet the evolving industry needs for national progress and global prosperity.

To foster leadership qualities among holistic, versatile, and entrepreneurial graduates to be globally competitive.

To empower the internalisation of UiTM philosophy and values through character development programmes and role models.

To be at the forefront of leading edge scholarly knowledge through impactful and sustainable research, innovation, and commercialisation.

To expand networks through synergy with alumni, industry, academia, community, and government to empower the strategic focus areas of the university.

To champion organisational excellence through effective and efficient governance, aligned with the global sustainability agenda.

To provide conducive infrastructure and a leading-edge digital ecosystem.

To generate income and manage resources and finances efficiently, transparently, with integrity, and effectively for organisational sustainability