AI Artistry:
The Compelling Fusion
of Tradition and

In a world where artificial intelligence continues to make ground-breaking advancements, AI image generation stands out as a truly remarkable innovation. What was once seen as a mere tool for producing images has now evolved into something far more transformative - an instrument that allows us to visualise concepts and ideas previously unimaginable. This year’s UiTM The.Global.Goals 2023 brings a unique twist to the narrative of sustainability by embracing the power of AI to create visuals inspired by the renowned artist Samjis Mat Jan. Samjis Mat Jan, a distinguished Malaysian artist born in 1952, is celebrated for his extraordinary talent in crafting natural and realistic figurative paintings. His works intricately capture precise moments and the unique personal traits of his subjects. After graduating from the Institute of Teknologi MARA-ITM (now known as Universiti Teknologi MARA-UiTM) with a diploma in Fine Art in 1981, he embarked on a remarkable journey that would eventually establish him as an influential artist. This journey serves as a testament to the compelling fusion of tradition and innovation in his art. Renowned pieces like “Rendezvous” and “Lady in Green” have not only left an indelible mark on the art world but have also deftly mirrored the essence of Malaysian society. Samjis Mat Jan’s art, rooted in the documentation of societal narratives, is the very essence that lies at the core of this year’s sustainability report. In an inspired union of his artistic mastery and the wonders of AI image generation, illustrations in this report were meticulously crafted to evoke the nostalgia of the 90s and 2000s, kindling a profound connection with the lives and memories of that era.

His art, which eloquently tells the story of society, now finds a new medium for amplification through AI technology in this year’s sustainability report. This synthesis harmoniously merges the nostalgia of the past with the cutting-edge technology of the present, elucidating that sustainability is not merely a distant goal but an ever-evolving journey. By harnessing the creative essence of Samjis Mat Jan’s work as a wellspring of inspiration, the report adeptly bridges the gap between traditional art and modern technology, offering a refreshing perspective on the 17 sustainable development goals.

The AI image generator, a relatively new technology, has allowed the curation team to streamline the creative process, providing more creative scope and accelerating content generation. This synergy of art and AI not only brings a nostalgic feel to the report but alsooffers a fresh lens through which to view sustainability. The report highlights the significance of AI image generation in pushing the boundaries of imagination beyond visuals. As AI continues to be associated with automation and efficiency, AI image generation challenges us to embrace its surreality and possibilities, reminding us that our imagination knows no bounds. With AI as our ally, we can unlock new levels of creativity and explore the unexplored in ways we would never have thought possible.

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